Just wrote a piece about tween TV for the L.A. Times.
Here's the opening:
Has there ever been a better moment for tween girls? "Hannah Montana" and "Wizards of Waverly Place" reign on the Disney Channel. Tween idol Taylor Swift rules the radio. There are even tween girls in the White House. Since mega-successes like "High School Musical," Miley Cyrus and the Jonas Brothers showed execs the way, pop culture has been flooded with tween girl entertainment. And yet another promising series about a cool teen girl, "Victorious," debuts on Nickelodeon on Saturday.
But what about the boys? Some parents are asking whether the TV landscape has undergone a tween gender shift that leaves boys in the lurch.